"Design is not just ornamentation"
Design - a visual language (has no obvious laws, unlike the english language/grammar)
The process of design takes the visual appeal and the purpose/practical need of an object into consideration to effectively design something, whether it be a chair, a t-shirt, a poster, etc. All successful designs should be aesthetically pleasing as well as fully functional.
"You cannot not
communicate."
There are four elements:
1. Conceptual - not visible.
2. Visual - lines (shapes, size, color) -
Form; the sum total of physical characteristics
3. Relational - the placement, direction, and position of the content within a design. The "structure." The spacing. The proximity.
4. Practical - representation, and meanings.
2. Visual - lines (shapes, size, color) -
Form; the sum total of physical characteristics
3. Relational - the placement, direction, and position of the content within a design. The "structure." The spacing. The proximity.
4. Practical - representation, and meanings.
All of these elements exist within a boundary which is referred to as a "frame of reference."
*Sometimes this "frame" can be an actual visible part of a design.
A piece shows closure when you see all the pieces of that design as a whole instead of individual/seperate pieces.
"The Whole
is greater than the sum of its parts."
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